"We are taking a fresh, hard look at everything in the business," Stuart Burgdoefer, chief financial officer of Victoria's Secret parent company L Brands, said in a statement provided to CNN Business in early 2019. Unfortunately for customers, one of those changes affected promotions. When speaking to analysts (via CNN Business), Burgdoefer revealed that the label had become "more promotional than we would like over the last several years." Sure enough, Mary Hanbury, a retail reporter for Business Insider, confirmed that Victoria's Secret — or at least the World Trade Center Westfield Mall location in New York City — lacked Victoria's Secret sale signs by the end of February 2019.
That's not the only thing that's changed, though. Many customers took to social media and complained about a noticeable decline in quality, Business Insider revealed. When the publication pressed the brand about such reports, Victoria's Secret did not respond.
Nevertheless, the majority of customers shopping at Victoria's Secret — 57 percent — have a favorable opinion of the brand, according to the market research firm YouGov. Additionally, 14 percent of people polled have a negative opinion and 27 percent have a "neutral opinion."
