If Hallmark has an ambassador, it's Candace Cameron Bure, best known as D.J. Tanner from the ABC sitcom "Full House" and its Netflix sequel, "Fuller House." She's starred in many Hallmark flicks, including at least 10 Christmas movies, rightfully earning her the title "Christmas queen." Though she enjoys the moniker at home, telling Us Weekly she decorated "right after" Halloween in 2021, she said it comes with high expectations professionally. One of her most popular Christmas films, "Switched for Christmas," garnered almost 6 million viewers for its premiere (per IndieWire). In the interview with Us Weekly, she said that she's letting go of the "immense amount of pressure" of being Christmas queen. Ratings aren't why she makes holiday films, after all. She explained, "I make them because I love them." And she knows viewers do too.
One look at Cameron Bure's website, and it's easy to see what drew her to Hallmark and why she's stayed. "I wear a lot of different hats," the actress, wife, mother, producer, director, and New York Times bestselling author stated, but she noted, "The most life changing one I identify with is 'Christian.'" She emphasized this, and her loyalty to Hallmark, in a 2016 interview with Moviefone, saying, "Hallmark's my family. ... They have a wonderful brand that lines up with my brand, what their core values are and what they represent — that's what I do, and that's why it works so well."
