Hallmark's Mahogany Brand Of Movies Doubles Down On Diversity

We all know that, while The Hallmark Channel is now a favorite TV destination for feel-good rom-coms, it's also a famous greeting card company, which is how the Hallmark name originated. Well, the same goes for Mahogany brand. Mahogany is a subsection of Hallmark's card and gift brand that launched around 40 years ago (via Parade). According to Hallmark, the brand is focused on creating cards specifically for the African American community. Since the release of its first line of cards back in 1987, Hallmark Mahogany has partnered with many influential Black stars, from Maya Angelou to Jill Scott. 

In 2021, Hallmark Movies & Mysteries announced that it would be premiering a new line of films that are based on the Mahogany Brand. These movies will focus on Black culture and reflect Mahogany's spirit in its storylines. This past August the first Mahogany movie, "Unthinkably Good Things," premiered on Hallmark Movies & Mysteries. Other films under the Mahogany name include "To Her, With Love" and "The Holiday Stocking."

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