So, just how much is the "I Can't Feel My Face" singer worth, you ask? Celebrity Net Worth estimates The Weeknd is at an impressive $100 million. In addition to multiple best-selling albums and awards, the "Blinding Lights" TikTok challenge was good to The Weeknd's pockets, too. As Cosmopolitan pointed out, the social media trend made the R&B crooner one of the most-streamed artists on the planet in 2020. And that can only help his bank account. As Forbes noted in 2017, The Weeknd's stream count led to "an estimated $75 million touring advance." As Billboard reported, he hopes to start touring in the second half of 2021, "public health permitting," and he's apparently on track to bring in "$1.2 million to $1.4 million per show."
But wait, there's more. The Weeknd has teamed up with a number of companies over the years, including Mercedes-Benz, Marvel, and Puma. As TechCrunch noted in 2019, he became an investor in OverActive Media Group. Oh, and he's had success with his merchandise line, too. It's no wonder The Weeknd is Forbes material.
Even though The Weekend won't technically get paid for doing the Super Bowl halftime show, it sure won't hurt his streaming numbers... and that can't hurt his pocketbook. It's a good enough investment that, as the musician's manager told Billboard, he chipped in several million for the event to "make this halftime show be what he envisioned."
