There are some common rules of thumb and techniques that are guaranteed to help improve your eyeshadow application. Teen Vogue recommends choosing shades that contrast with your skin tone. Once you select a color, make sure you prime your eyes with a good primer so they're ready to accept the product. Think of it like a painter prepping their canvas, and then paint away.
When it's time to apply shadow, remember to blend. "Don't get discouraged if you apply a color that seems too bright — you can always blur it out with a blending brush," according to FabFitFun. There is a caveat to this rule, though. Teen Vogue encourages gurus-in-training to own their bold shadow choices and avoid blending to the point that the color is almost completely sheered out. This will also help your bold choices look purposeful and avoid leaving you with a washed-out final look.
If you're looking to ease into bolder looks, there are simple ways to start. For example, your lower lash line is prime real estate. If you keep your lid neutral, go vampy down low (via L'Oreal Paris). No matter where you're applying your shadow, remember that a little product goes a long way. So start slow, and build from there. Universally, experts also recommend keeping the rest of your makeup relatively simple so that your bold eyes can really stand out.
