In 2019, Katherine Kelly Lang became more than just a legendary daytime television star in the making, but a true fahsionista when she opened up her Beverly Hills boutique, Benheart. The name was inspired by her friend Hicham Ben Mbarek and the story of his heart transplant. Lang told Soap Opera Digest that she felt compelled to bring Benheart to the United States after having spent so much time in Mbarek's store in Florence. She said that the store is all about the designer's "passion, his love for life and people, and his gratitude ... It's more like a way of life and not just a fashion plan. That's the idea behind it." Lang also added, "The pieces are 100 percent handmade in Florence. Benheart is not just a fashion brand; it's a lifestyle."
Lang's dream of becoming a boutique owner became a reality when she opened up her first store in December 2019. During the grand opening ceremony, Lang told Soaps in Depth that all the hard work she put in to help bring the brand to Beverly Hills was worth it. "I'm exhausted, but it's been great. When you've been thinking and talking about something for so long, to see it come to fruition is kind of weird!"
But little do some of her fans know that Benheart isn't the only brand that Lang has invested in over the years.
