Your mind probably automatically jumps to the 1980s when thinking about blue eyeshadow, but the makeup trend actually had a moment in the 1960s first. Allure noted that bright eyeshadow applied to the whole eyelid was popular during the decade.
Popular women of the time, like Twiggy, donned the bright blue shadow and disco fans in the 70s kept the trend alive. During this time, women started to favor shimmery formulas, according to Allure. So, by the 1980s, blue shadow wasn't actually a new thing, though it certainly came to characterize those ten years.
Although you may have never pictured the trend returning, makeup artist Patrick Ta used varying shades of blue eyeshadow on model Taylor Hill in 2019, as evidenced by a photo he shared on Instagram. Later that year, Kelsey Deenihan, another celebrity makeup artist, gave Millie Bobby Brown a gorgeous look using teal blue eyeshadow and Gigi Hadid wore light blue shadow on the runway in Marc Jacob's Spring 2020 show. Although there's no telling how long blue eyeshadow will stick around, there's no time like the present to give it another go.
