For fans who can't get enough of their favorite fashion-forward characters, here's some good news: CBS has decided that "The Bold and the Beautiful" is going to stick around, giving you 30 minutes of drama each weekday afternoon. On March 2, 2022, the network announced that it renewed "B&B" for two more years, according to Variety.
"For 35 years, 'The Bold and the Beautiful' has been a cornerstone of our #1 Daytime lineup," said Margot Wain, senior vice president of daytime programs at CBS, in a statement (via Variety).
"Congratulations to our talented cast and crew, as well as Bradley Bell, who have made this show a creative and ratings success, and thank you to 'B&B's' dedicated fans, whose passion for these characters and stories is unrivaled."
Bradley Bell also thanked the show's loyal global fanbase for its longevity. After all, with an audience of 3 million, "B&B" has more viewers than any of the three other remaining daytime dramas thanks to its global distribution in countries like Italy, Finland, Belgium, and South Africa.
"Thirty-five years ago, I would have never imagined what was in store," Bell said (via TVLine). "Since our premiere in 1987, it's been a fantastic journey and incredible experience for all of us. We would not be here if not for the invaluable support of CBS and our millions of fans around the globe for their loyalty and support."
