The mascara that has captured the interest of TikTok is none other than L'Oréal Paris' Voluminous Noir Balm Mascara. The mascara, which retails for $12.99, promises to create dramatic volume and is also vegan, with 99% of ingredients coming from natural origins. According to Allure, this mascara is revered due to the fact you barely have to put in any work for it to look good. In her review, Devon Abelman explained that the mascara has balm in its name due to its conditioning properties. When she tested it on her hand, Abelman noted that the product felt thick and slightly sticky, though this texture wasn't noticeable on her lashes.
At the time of writing, the correlating hashtag for this mascara has 27.3 million views. The thousands of reviews all point to one thing, which is how nourishing the mascara feels on your lashes. Unlike other volumizing mascaras, L'Oréal Paris' offering gives the appearance of natural volume. This, along with its low price point, appears to be the mascara's main appeal. Moreover, the L'Oréal Paris Voluminous Noir Balm Mascara only contains 16 ingredients, a much smaller amount than most makeup products. This makes it fall under the category of more natural, or "cleaner," beauty products.
