So what is the TikTok-approved perfume in question? None other than the queen Ariana Grande's Cloud Eau de Parfum, a total steal at $40 on Amazon. But why the frenzy? As per InStyle, the whole reason behind the obsession is Cloud's identical similarities to the Maison Francis Kurkdjian Baccarat Rouge 540 Extrait, an iconic perfume that celebs and influencers alike can't stop spritzing in spite of its high price tag — $425 at Bloomingdale's. According to the perfumers' site, the legendary (and pricey!) fragrance is "a poetic alchemy," with "breezy jasmine facets, radiant saffron ... and the woody tons of freshly-cut cedar." Known as one of the most exclusive fragrances in the world (via Lucky Scent), this "bright and sleek" red-bottled perfume is incredible — and now with Grande's Cloud perfume, you can get a similar scent for less than one-tenth of the price.
As InStyle explains, once TikTokers got wind of Cloud and Baccarat Rouge 540's similarities, the platform went berserk. One user says that Cloud is "the closest dupe" to Baccarat she's ever smelled, and another explains that Cloud's scent is an "exact" replica that "smells identical" to the way-more-expensive version. Even the platform's resident scent expert @professorperfume says in a TikTok video that her "initial reaction" was that Baccarat Rouge 540 "smells exactly like" Cloud. The top notes are "indistinguishable," making Grande's fragrance a "fantastic dupe."
Although InStyle maintains that these two perfumes aren't exactly the same, for $40 versus $425, we'll take it!
