If you're wondering how we got here, it all started a few decades ago with a chemist named Gale Matson. When working on an experiment to refine the use of carbon paper, he slightly adjusted a common practice to invent the technology. Essentially, it involves tiny plastic-covered balls that contain various scents, and when you apply pressure to them, they break open to give off that fragrance, as the Times explains.
The technology graced the pages of children's books as well as perfume strips in magazines shortly after. According to How Stuff Works, scratch-and-sniff products essentially contain a scent in tons of tiny bottles and when you gently rub them, these bottles open to release the fragrance. An exciting invention for young children, scratch-and-sniff has now made its way up to the halls of Lanvin.
Luckily, the shirt's type of scratch-and-sniff is the long-lasting variety — the scent lasts for up to 50 washes. Just make sure to handle your latest accessory with care, you never know who might want a whiff.
