Like it or not, "Baby Shark" is the most ubiquitous song on the internet; the tune's popularity continues to soar, to the delight of some and the chagrin of others. Naturally, success has paved the way for "Baby Shark" to spread its fins into new (and more lucrative) territory, including live shows. "Baby Shark Live!" first hit arenas in 2019. Described in Parents magazine as "basically a rave for kids," the upbeat, toddler-friendly spectacle sold out dozens of North American cities. According to Pinkfong CEO Kim Min-seok, "Baby Shark Live!" was an effort to revolutionize the brand. "Live shows are one of the most engaging ways to foster fans' loyalty," Kim explained to Forbes. "Providing a space where kids and families can sing and dance together, live shows offer unique entertainment experiences with different levels of engagement compared to the experiences from TV shows and videos."
In 2020, the franchise sunk its teeth into television when "Baby Shark's Big Show!" premiered on Nickelodeon. Following its small-screen success, a feature film was inevitable. "Baby Shark's Big Movie!" is set to be the latest installment of the "Baby Shark" craze. The film will debut on Paramout+ and features a star-studded cast, including Cardi B, Lance Bass, Ego Nwodim, and Ashley Tisdale. Tisdale shared the news in a 2023 Instagram reel, writing, "I'm so excited to voice this glamorous villain in 'Baby Shark's Big Movie!'"
