Telfar's mission to be an inclusive fashion brand is apparent through and through — from its clothing offerings, its pride in its humble origins, and, of course, its slogan: "It's not for you — it's for everyone."
Babak Radboy, Telfar's creative director, told Women's Wear Daily: "I think the core thing about the line is it's not an identity-based line. Not even just in a racial sense, but even gender and class. The whole point of the line is that it's universal. And that specifically is what makes it politically charged or challenging. But Telfar is saying, 'No, this is normal.'"
Telfar Clemens' own identity as a queer person of color contributes to the brand's all-around message of inclusivity. As one Telfar fan, Kiara Ventura, told The Cut, "Time and time again, luxury brands have failed at their advertising and marketing because there's obviously few to no black or brown people on their team." Ventura continued, saying, "When I look at ads for Telfar, I see black and brown people, I see queer people, I see how it's a genderless brand. I think it's about time the world supports a genuinely inclusive brand." The concept of an "accessible luxury brand" might seem like an oxymoron but, according to Vogue Business, Telfar has managed to do it.
