According to CBS News, the majority of jewelry sold at Walmart each year is made up of "lower quality, small-ticket items." While the store does carry fine jewelry, that is not usually its true area of expertise, meaning a shop that solely focuses on diamonds and gold will be better versed on cuts, metals, and so on. Speaking to CBS News, Jennifer Heebener of JCK Magazine, which covers this industry, put it like this, "What message does it send to your partner if you buy them a ring at the same place where you get discounted toilet paper?"
Kerry Sherin of Offers.com echoed these thoughts in HuffPost, "If you are buying jewelry at what would be deemed a discount store, don't expect to get the best quality items." Her alternative suggestion is to go to places with "experts that can walk you through the process of picking out a quality piece of jewelry."
