Tim and Kim Lewis may have turned down a generous amount of funding on "Shark Tank," but the publicity attracted a wave of sales, jumping to $5 million in 2019 and increasing to $6 million by the time 2020 rolled around. It also didn't take the Lewises long to generate double what Robert Herjavec was offering for an investment. LinkedIn founder Jeff Weiner and Arlan Hamilton, the woman behind Backstage Capital, gave CurlMix a $1.2 million boost. Even better, the couple only had to forfeit 10% of their enterprise. The financial growth didn't stop there either. In 2021, the Lewises launched a Wefunder campaign, bringing in $5 million in two months alone from its supporters.
By the end of 2021, CurlMix had brought in over $13 million in sales. Much of this is thanks to the bestselling CurlMix Wash and Go System. This package includes the Wash and Go shampoo, condition, moisturizer, and gel. Each bottle is labeled with a number indicating which step is first. However, customers may buy each product individually, too. CurlMix's impressive sales can also be attributed to the company going back to its subscription-based roots. At checkout on its website, customers have the option to subscribe and receive their hair products every four, six, eight, or 12 weeks.
