Every June like clockwork, corporations include rainbow motifs in their logos and marketing as a nod to Pride Month. For about ten years now, Target has sold products to celebrate Pride. The company's LGBTQ+ line has existed for longer than Chip and Joanna Gaines' Hearth & Hand line — yet conservative activists are calling for a double boycott of the Gaineses and Target.
The line this year included tuck-friendly swimwear for trans women, as well as Pride clothing for children. The intense backlash has most likely been inspired by the recent wave of anti-trans and queer laws and rhetoric that have been sweeping the nation. As a result, some conservatives believe that the Gaineses shouldn't be affiliated with the corporation. On her show, "Fox & Friends Weekend," co-host Rachel Campos-Duffy criticized the couple for not commenting on Target's choice.
"A lot of people have been asking, you know, what are Chip and Joanna going to say about the fact that, it's not just that they're putting pride stuff in stores, Target's been doing that for a long time. It's just that it's kind of gone into overdrive," she said. Campos-Duffy went on to call the artist, Erik Carnell, a trans Satanist. Carnell, who told The Washington Post that he doesn't identify as a Satanist, expressed disappointment at Target's decision to drop part of the line due to heavy backlash.
